Let's Talk
Let's Talk
team member:
Otto
CEO and Head of Strategy at Vero, leading the company’s direction, client strategy, and project delivery with a strong focus on quality, speed, and meaningful business impact.
Role:
CEO & Head of Strategy
Focus:
Strategy & Leadership
Approach:
Over Everything
About Otto
Otto is currently pursuing a Bachelor’s degree at EDHEC Business School, combining his studies with leading Vero as CEO and Head of Strategy.
His background extends far beyond business. Before focusing on entrepreneurship and marketing, Otto spent years competing at a high level in professional ice hockey, including experience with his national team. That environment shaped the discipline, competitiveness, leadership, and work ethic that he now brings into business.
Alongside his studies, Otto has also gained hands-on experience within an internationally recognised marketing agency, where he developed a deeper understanding of branding, communication, strategy, and how businesses connect with their audiences.
At Vero, he brings these experiences together - leading the company’s strategic direction, working closely with clients, and making sure every project is executed with a clear purpose and a consistently high standard.
- Business & strategy
- Leadership & project direction
- Marketing & brand positioning
For Otto, Vero is about combining creativity with business thinking - creating work that not only looks exceptional, but also has a clear purpose behind every decision.
How He Works
Otto’s working style is built around speed, precision, and accountability.
He believes that high-quality work does not need to come with unnecessary delays. Every project at Vero is approached with a clear structure, strong communication, and a constant focus on the final result.
From the beginning of a project, Otto works closely with the client to understand their goals, audience, and vision. He then translates that into a strategic direction for the team and stays involved throughout the process to make sure every decision remains aligned with the original objective.
- Fast and structured execution
- Clear communication with clients
- Strong attention to detail
For Otto, a project is not finished when it simply looks good. It is finished when the client receives something that genuinely strengthens their business.
