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team member:
Lisa
Head of Design & Marketing at Vero, responsible for shaping the visual direction of client projects and ensuring every website is designed to connect with the right audience and support the brand behind it.
Role:
Head of Design & Marketing
Focus:
Visual Direction
Approach:
Design With Purpose
About Lisa
Lisa is currently pursuing a Bachelor’s degree in business and marketing at the EDHEC Business School while developing her creative and strategic experience through her work at Vero.
At Vero, she leads the design and marketing direction behind client projects. Her focus is not simply on making websites look visually strong, but on making sure every creative decision supports the brand, communicates the right message, and connects with the audience the business wants to reach.
Her background in business and marketing gives her a broader perspective on design. She approaches each project by understanding the client, the market, and the target audience before shaping a visual direction that feels both relevant and distinctive.
This combination of creativity and business thinking allows her to help transform an initial idea into a clear, consistent, and memorable digital identity.
- Website design direction
- Brand identity & positioning
- Audience-focused design
For Lisa, good design is not only about aesthetics - it should communicate clearly, create emotion, and support the business behind it.
How She Works
Lisa approaches every project by first understanding the identity behind the business.
Before deciding on colors, layouts, typography, or visual direction, she looks at who the brand is speaking to, how it should be perceived, and what kind of experience the website needs to create.
From there, she develops a clear creative direction and works closely with the rest of the Vero team to make sure the final website feels consistent across every detail - from the first impression to the smallest visual elements.
Her working style combines creativity with structure. She pays close attention to detail while always keeping the bigger picture in mind: the website has to look exceptional, but it also has to make sense for the business.
- Clear creative direction
- Developing website concepts
- Guiding brand presentation
Every design decision should have a reason behind it. The goal is not simply to create something beautiful, but to create something that works.
